Aditya Ahuja
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Blinkit vs Zepto vs Instamart — Who Really Wins?
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Read time:
3–4 minutesLet’s be honest. Where “urgent grocery” used to mean going to a local store or waiting at least a day or two for delivery, it’s totally different now. As soon as you tap on your mobile device, your bread, milk, ice cream or Maggi will be delivered free within 10 minutes to your doorstep. That’s…
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How Crocs Turned “Ugly Shoes” Into One of the Coolest Fashion Comebacks
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Read time:
3–4 minutesThere was a time when I wouldn’t have guessed Crocs would become popular among Gen-Z. For a long time, Crocs had a reputation. They were comfortable. They were useful. But they were also generally considered to be ugly. In fact, Crocs became the punchline of many fashion jokes on the internet. They were associated with gardeners, medical staff and dads on vacation. They were not something generally…
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Why boAt Feels Premium Without Being Expensive
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Read time:
3–4 minutesI’ve always found this interesting. When you shop at a store or browse Amazon, you can find boAt headphones next to some brands that are either extremely low priced or extremely high priced. However boAt appears to be neither of those categories. It doesn’t look cheap. It doesn’t look overly expensive. And that’s where the…
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How Zomato Became More Than a Food Delivery App
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Read time:
2–3 minutesMost people think Zomato won because of food delivery. Speed.Convenience.Options. That’s the obvious answer. I thought the same too, until I started noticing how often Zomato showed up even when I wasn’t ordering food. That’s when it started to feel like something more was going on. Zomato Didn’t Just Build an App — It Built a Personality Most…
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Royal Enfield: The “Dug-Dug” was a Mistake
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Read time:
3–4 minutesHonestly, I’ve always felt this way: you would return any other bike that vibrated this much. If the engine made this much noise, you would think it was broken. But the famous Dug-Dug isn’t a sound that the Royal Enfield makes. It’s a personality. The Dug-Dug was never supposed to happen, but here’s the Brand Jam…
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Small Biz vs Big: How Small Businesses Survive in the Age of Funded Startups
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Read time:
4–6 minutesOver the last few years, I’ve noticed something changing very clearly. Big, well funded startups are slowly becoming a serious threat to small businesses across industries. Businesses that once ran on trust, relationships, and local reputation like neighborhood grocery stores or traditional car dealerships are now competing with tech driven platforms that offer speed, convenience,…