Aditya Ahuja
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How Zomato Became More Than a Food Delivery App
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Read time:
2–3 minutesMost people think Zomato won because of food delivery. Speed.Convenience.Options. That’s the obvious answer. I thought the same too, until I started noticing how often Zomato showed up even when I wasn’t ordering food. That’s when it started to feel like something more was going on. Zomato Didn’t Just Build an App — It Built a Personality Most…
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Royal Enfield: The “Dug-Dug” was a Mistake
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Read time:
3–4 minutesHonestly, I’ve always felt this way: you would return any other bike that vibrated this much. If the engine made this much noise, you would think it was broken. But the famous Dug-Dug isn’t a sound that the Royal Enfield makes. It’s a personality. The Dug-Dug was never supposed to happen, but here’s the Brand Jam…
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Small Biz vs Big: How Small Businesses Survive in the Age of Funded Startups
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Read time:
4–6 minutesOver the last few years, I’ve noticed something changing very clearly. Big, well funded startups are slowly becoming a serious threat to small businesses across industries. Businesses that once ran on trust, relationships, and local reputation like neighborhood grocery stores or traditional car dealerships are now competing with tech driven platforms that offer speed, convenience,…

